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Cross-border patient acquisition in Tijuana

Attract US patients to your Tijuana clinic

Tijuana sits right next to San Diego, and many Southern California patients already search for care there in English. We help your dental, bariatric, cosmetic or orthopedic clinic show up in those searches, explain clearly how a visit works and answer on WhatsApp in English.

Medical-marketing specialists

Attract US patients to your Tijuana clinic
The challenge

Why cross-border patients aren't finding your clinic

  • A San Diego patient searches 'dental crowns Tijuana' or 'bariatric surgery Tijuana' in English and finds brokers and directories before the clinic that actually does the work.
  • Your reviews and Google profile are in Spanish and aimed at local patients, so a first-time cross-border patient can't tell who will treat them or whether your team speaks English.
  • A patient messages at 9pm Pacific time asking about parking, crossing or pickup, and doesn't hear back in English until the next day.
  • Nothing on your site explains what a quote includes or walks a first-time patient through crossing the border and getting to your clinic.
How we do it

How we help San Diego and Southern California patients find your clinic

01

Capture English searches for care in Tijuana

We build Google Ads and English local SEO around the searches US patients make, such as 'dentist in Tijuana' or 'gastric sleeve Tijuana', aimed at San Diego County and Southern California. Ads only go live once your English pages and WhatsApp intake are ready.

02

Answer the border questions on your site

Pages that explain how a visit works: where you are, parking, the nearest crossing, what to bring, whether you offer pickup, what the quote includes and how follow-up works after the patient goes home. For crossing options and wait times we link to official CBP information, because they change.

03

Reply on WhatsApp in English, on Pacific time

Ads and pages open WhatsApp with a prefilled message. We prepare English quick replies, an away message and an intake protocol so your team can answer evening inquiries first thing the next morning, or the same night if you have staff for it.

04

Build reviews and credibility

A process to ask every patient for a Google review, with no incentives, and pages that show your team's credentials. The CDC advises medical tourists to check credentials and plan for complications before they travel, so a clinic that answers that openly stands out.

What you gain

What your Tijuana clinic gets

English Google Ads and local SEO aimed at San Diego County and Southern California.

Pages that walk a first-time patient through getting to your clinic and what to expect.

English WhatsApp quick replies and an away message set to Pacific time.

A review process that follows Google's policies: every patient is asked and no incentives are offered.

Ads checked against COFEPRIS rules and Google and Meta health ad policies before launch.

Monthly reporting on inquiries and booked appointments by campaign, so you know which channel works.

Frequently asked questions
Do you handle the treatment or medical side of things? +

No. The Clinical Marketing is a marketing agency. Every clinical decision, quote and treatment stays with you and your team. We build the campaigns, English pages, WhatsApp intake and review process.

Which Tijuana specialties does this work best for? +

Treatments US patients pay for out of pocket and are willing to cross the border for, such as dental work, bariatric surgery, cosmetic and plastic surgery and orthopedics. Before proposing anything, we check English search demand for your specialty in Tijuana and tell you honestly whether it's worth it.

How do you reach patients on the US side of the border? +

With English Google Ads aimed at San Diego County and Southern California, English local SEO so you appear when someone searches for care in Tijuana and, where it makes sense, Meta campaigns. Health-related targeting on Meta is limited, so those ads rely on a clear message rather than narrow targeting. Every ad and page leads to WhatsApp.

Can you address the worries first-time patients have about crossing? +

Yes. We write content and reply templates that explain where you are, parking, what to bring and how follow-up works, and we link to official CBP information on crossing options and wait times instead of quoting times that change every day. Many patients also want to know about credentials and what happens if there's a complication, so we help you answer that too.

What you can count on

What to expect from day one

  • We reply within 1 business day

    Every message or question gets an answer by the next business day at the latest.

  • Month-to-month, no lock-in

    Cancel whenever you want with 30 days' notice.

  • Your Google profile and domain are yours

    If you ever cancel, you keep your Google Business Profile and we transfer the domain to you.

  • A clear monthly report

    Every month we explain, without jargon, what we did and what it achieved.

Free call

Ready to fill your schedule with patients?

Book a free strategy call and we'll show you exactly how your practice could grow over the next 90 days.

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