Medical marketing glossary
The terms you hear from agencies and ad platforms, explained in plain language and applied to your practice.
Appointment funnel
The step-by-step path a prospective patient travels from first discovering your practice to actually booking and showing up for a visit.
See definition →Conversion rate optimization (CRO)
The practice of improving your website, landing page, or ads so a larger share of visitors turn into patients who book an appointment.
See definition →Cost per click (CPC)
Cost per click (CPC) is the amount you pay each time someone clicks your ad on Google or Meta.
See definition →Cost per lead (CPL)
The average amount you spend on advertising to generate one lead, meaning one interested contact.
See definition →Generative engine optimization (GEO)
The work of optimizing your content so AI assistants like ChatGPT or Google AI mention and recommend you when someone asks about a doctor or a treatment.
See definition →Google Business Profile
The free listing for a practice or clinic on Google that shows location, hours, phone, photos, and reviews when someone searches for the doctor or their specialty.
See definition →Landing page
A landing page is a web page built around a single goal, designed to turn the person visiting it into a patient or a contact.
See definition →Lead
Someone who showed interest in your medical service and left a way to contact them, but who is not a patient yet.
See definition →Local SEO
The set of techniques that get your practice to show up in the Google searches of nearby patients, especially on the map and in location-based results.
See definition →Patient acquisition cost (CAC)
The average amount a practice or clinic spends to bring in one new patient, counting all its advertising and marketing effort.
See definition →Remarketing
Remarketing is the strategy of showing ads to people who already visited your website or interacted with your practice, to remind them of your service and nudge them to book.
See definition →Return on ad spend (ROAS)
The metric that tells you how many pesos your practice earns for every peso you put into advertising.
See definition →Ready to fill your schedule with patients?
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