What is Remarketing?
Remarketing is the strategy of showing ads to people who already visited your website or interacted with your practice, to remind them of your service and nudge them to book.
Remarketing (also called retargeting) is a digital advertising technique that shows targeted ads to people who already had some contact with your brand, such as visiting your website, viewing your profile, or clicking an ad, but who did not complete an action. In medical marketing, it is used to reach prospective patients who showed interest in a treatment and remind them to book their consultation. It runs on platforms like Meta (Facebook and Instagram) and Google, serving the ad while the person browses other sites and social feeds.
Why it matters to your practice
For a private practice or clinic, most people do not book the first time they see your information: they compare, they think it over, and they often get distracted before they ever message you on WhatsApp. Remarketing lets you win back those on-the-fence patients without paying to attract new traffic, showing them a reminder right as they keep browsing. It usually lowers your cost per booked patient and lifts conversions, because you are talking to people who already know your service instead of starting from scratch. It is important to keep the ads within COFEPRIS rules and avoid revealing sensitive health information, since the person was tagged based on their interest in a condition.
Example
A dermatologist in Guadalajara runs an Instagram ad for her acne treatment. A patient clicks, lands on the practice's page, but does not message on WhatsApp to book. With remarketing, over the next few days that patient sees another ad from the doctor while scrolling Instagram and Facebook, this time with a message inviting her to bring her questions to a first consultation. Seeing it a second time and now recognizing the doctor, the patient finally reaches out and books her appointment.
Related service
Medical advertising
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