What is Cost per click (CPC)?
Cost per click (CPC) is the amount you pay each time someone clicks your ad on Google or Meta.
Cost per click (CPC) is the price an advertiser pays each time a person clicks their ad on platforms like Google Ads or Meta (Facebook and Instagram). It is one of the most common ways digital advertising is billed: you only pay when someone interacts with your ad, not when it is shown. CPC is set through an auction that factors in your bid, the competition for that audience, and the quality of your ad.
Why it matters to your practice
For a private practice or clinic, CPC defines what it costs to attract each prospective patient who shows real interest in your services. In in-demand specialties with heavy local competition (such as dentistry, dermatology, or cosmetic surgery), CPC can run high, so understanding it helps you work out how much you need to invest for a campaign to be profitable. Watching your CPC also reveals whether your targeting and ads are on point: a controlled CPC, paired with a good WhatsApp contact rate, means you are paying a fair price for each chance to turn a click into a booked appointment.
Example
A dermatologist in Guadalajara launches a Google Ads campaign for her acne treatment. When someone searches "dermatologist for acne in Guadalajara" and clicks her ad, she pays, say, 18 pesos for that click. If she gets 200 clicks over the month, she spends 3,600 pesos bringing those people to her page, where they can message her on WhatsApp to book a consultation.
Related service
Medical advertising
Related terms
Ready to fill your schedule with patients?
Book a free strategy call and we'll show you exactly how your practice could grow over the next 90 days.
BOOK A CALL