Marketing for clinics that serve English-speaking expats in Mexico
Retirees, remote workers and long-term expats in places like Mérida, San Miguel de Allende, Puerto Vallarta, Lake Chapala, Playa del Carmen and Los Cabos often search Google in English and ask people they know for a doctor they can trust. We help your clinic show up in those searches and make it clear, in English, how to become a patient.
Medical-marketing specialists
Why the expats down the street aren't your patients yet
- Someone who just moved to Ajijic searches 'English-speaking doctor near me' and finds a competitor's English page, a Facebook thread or nothing about your clinic.
- Expats often ask their community before they choose. If there are no English reviews of your clinic on Google, newcomers have little to go on, however good your care is.
- Your website and intake are only in Spanish, so a foreigner can't tell whether your front desk speaks English, what your specialties are or how a first visit works, and they book with a clinic that explains it.
- Your marketing speaks to tourists, but residents who would stay with you for years need different information: ongoing care, how payment and insurance work and whether they'll see the same doctor.
How we help expats find and choose your clinic
Build your English local presence
We optimize your Google Business Profile and website so English searches like 'English-speaking doctor in Mérida' can find you, with English service descriptions, clear hours and directions, and an honest statement of which staff speak English.
Write English content that answers newcomers' questions
Plain-English pages on how a first visit works, paying out of pocket versus using insurance, credentials and specialties: the answers newcomers are already searching for.
Earn recommendations the honest way
We set up a process to ask every patient for a Google review, with no incentives, as Google's policies require. We don't post in expat groups pretending to be patients or pay for recommendations. Good care, a complete profile and clear content people can share are what get a clinic recommended.
Run English ads and route them to a real conversation
Where it makes sense, we run Google and Meta campaigns aimed at English-speaking residents in your area and send every click to English intake on WhatsApp or a booking form, so an interested patient reaches a person who replies.
What your clinic gains
Visibility when English-speaking residents search for care in your city, not just tourists.
English content that answers newcomers' questions before they call.
A review process that follows Google's policies: every patient is asked and no incentives are offered.
A clear, honest statement of which staff speak English, so you don't overpromise.
Messaging built for long-term care: primary care, memberships and repeat specialty visits.
English intake on WhatsApp or a form, with inquiries tracked by channel.
We already get tourists. How is targeting resident expats different? +
Tourists usually book once and leave. Resident expats need a doctor for years. They search differently, often vet you through their community and want ongoing care they can understand. We build the presence, content and review process for those long-term relationships, not just one-off visits.
Do we need a fully bilingual website and staff for this to work? +
You need enough English that an expat can be seen comfortably, often an English-speaking front desk and one or two staff. We handle the marketing side: English pages, profiles, ads and intake that say clearly who speaks English. On the call we'll look at what you have today and where a little English goes furthest, so you don't overpromise.
How do you reach people in expat Facebook groups? +
We don't post in those groups on your behalf or pay for mentions. Most groups don't allow it, and it erodes trust. Recommendations there come from patients. What we can do is make recommending you easy: a complete Google profile, real English reviews and clear English content people can share when someone asks 'who do you see?'
Which cities and specialties does this work best for? +
Places where expats, retirees and remote workers live, such as Mérida, San Miguel de Allende, Puerto Vallarta, Lake Chapala and Ajijic, Playa del Carmen and Tulum, Los Cabos and Mexico City. It tends to fit primary care, memberships and the specialties people need close to home: dental, dermatology, orthopedics, cardiology, women's health and others. On the call we check English search demand in your area and tell you honestly whether it's worth it.
What to expect from day one
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We reply within 1 business day
Every message or question gets an answer by the next business day at the latest.
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Month-to-month, no lock-in
Cancel whenever you want with 30 days' notice.
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Your Google profile and domain are yours
If you ever cancel, you keep your Google Business Profile and we transfer the domain to you.
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A clear monthly report
Every month we explain, without jargon, what we did and what it achieved.
Ready to fill your schedule with patients?
Book a free strategy call and we'll show you exactly how your practice could grow over the next 90 days.
BOOK A CALL