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Ethics & compliance

Medical advertising that stays within the rules

We grow your practice without risking what matters most: your professional license and your patients' trust. Every campaign is built to meet the guidelines that apply to health advertising in Mexico.

120+ doctors trust us

Why it matters

Compliance protects your license and your reputation

In medicine, a poorly worded ad doesn't just waste budget: it can expose the practitioner to penalties, get advertising accounts shut down, and cost you trust that's hard to win back.

That's why compliance isn't a box we check at the end. It's where we start. We work to make every message clear, honest, and verifiable, so your brand signals professionalism and safeguards your reputation for the long haul.

Protects

Your professional license

Messaging aligned with the applicable COFEPRIS guidelines.

Guards

Your reputation

Honest messaging that earns real trust from your patients.

Meets

Data-protection law

Responsible handling of patient and prospect personal data.

Sustains

Your ad accounts

Fewer rejections and bans on Meta and Google over health policies.

Our standard

What we always do, and what we never do

A clear decision framework so you know exactly how your practice will be represented in every campaign.

What we ALWAYS do

  • We communicate benefits, not cures

    We spell out clearly what your service solves and who it helps, without promising outcomes or guaranteed cures.

  • Testimonials with consent

    We only use real reviews and experiences with the patient's written authorization, and never present them as typical results.

  • Before-and-after with context

    Where they apply, we add clear disclaimers: results vary from patient to patient and are never guaranteed.

  • Visible disclaimers and legal notices

    Every campaign carries liability language, your professional license number, and verifiable contact details.

  • Responsible data handling

    Forms and lead databases are handled under Mexico's data-protection law (LFPDPPP), with a privacy notice and informed consent.

  • Verifiable sources

    We back health claims with information from your specialty and steer clear of unsupported statistics.

What we NEVER do

  • Promise a cure or guaranteed results

    We never claim a treatment cures, is foolproof, or works the same for every patient.

  • Use testimonials without permission

    We don't publish patients' faces, names, or medical histories without their express authorization.

  • Exaggerate before-and-after

    We don't present edited images or exceptional cases as the result anyone should expect.

  • Manufacture urgency or fear

    We don't use alarmist messaging or emotional pressure to force a medical decision.

  • Hide risks or conditions

    We don't omit warnings, contraindications, or the need for a prior professional evaluation.

  • Sell patient data

    We never trade, share, or reuse personal data outside its authorized purpose.

Within the rules

How we keep your ads inside the health-advertising rules

Meta and Google enforce strict rules for the health category, and COFEPRIS regulates the advertising of medical services and products in Mexico. Our process cuts rejections, protects your accounts, and keeps your messaging in good standing.

01

Every ad reviewed before it runs

Before anything goes live, each creative runs through a checklist for Meta and Google health-advertising policies and the applicable COFEPRIS guidelines.

02

Platform-approved language

We avoid the terms and promises Meta and Google restrict in the health category, cutting down on rejections and account bans.

03

Targeting without sensitive data

We don't build audiences that improperly infer medical conditions; we target by interest and location, within the rules.

04

Documentation and backup

We keep a record of consents, approvals, and every ad version in case a platform or regulator asks for it.

Important note: Meta and Google policies and COFEPRIS guidelines can change. We review and adjust campaigns on an ongoing basis, but final responsibility for clinical content and health claims rests with the practitioner or the clinic.

Data protection

Patient data handled under Mexican data-protection law

The prospects and patients who reach you through your campaigns share sensitive information. We treat it with the care it deserves: a clear privacy notice, informed consent, and use limited strictly to its authorized purpose.

  • Consent and a privacy notice on every contact form.
  • Restricted access to lead databases, with deletion on request from the data subject.
  • No selling or transfer of personal data to unauthorized third parties.

Your ARCO rights

Under Mexican law, every data subject can exercise their ARCO rights: Access, Rectification, Cancellation, and Objection over their personal data. We help make that process straightforward alongside your practice.

Find the full details in our privacy policy .

Free call

Grow your practice without risking your license

Book a call and we'll walk through how to market your services ethically, clearly, and within the rules.

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