What is Google Business Profile?
The free listing for a practice or clinic on Google that shows location, hours, phone, photos, and reviews when someone searches for the doctor or their specialty.
Google Business Profile (formerly Google My Business) is a free listing a doctor or clinic creates to appear in Google Search and on Google Maps. It displays key details about the practice, such as address, hours, phone, website, photos, and patient reviews. It is the business card someone sees when they search for a specialist or a health service in their area.
Why it matters to your practice
For a private practice, the Google Business Profile is often the first point of contact with new patients: when someone searches "dermatologist near me" or your clinic's name, this listing decides whether they find you, trust you, and reach out. A complete profile, with correct hours, real photos, answered reviews, and a direct button to WhatsApp or phone, increases both visits and booked appointments at no advertising cost. It also strengthens your local presence against competitors and helps AI assistants like ChatGPT or Google AI cite your practice with verified details. That said, the messaging still has to respect COFEPRIS rules and avoid promising results or advertising treatments that require health-authority approval.
Example
A dermatologist in Guadalajara sets up her Google Business Profile with her office's exact address, opening hours, photos of the space, and a WhatsApp button. When a patient searches "dermatologist in Providencia" on their phone, the listing appears with her reviews and location on Maps; the patient reads the reviews, checks the hours, and books an appointment on WhatsApp in under a minute, with no paid ads involved.
Related service
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Related terms
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